Saturday, July 11, 2009

Apple's Evil Counterintuitive Genius: Make Everything Break


Ask almost anyone that's owned an iPod, an iPhone, and even a Mac about how they feel about those products, and you'll likely get the same answer: "I couldn't live without it, and then it broke... right after the warranty expired."


As a general rule, you shouldn't get too attached to any products that are made by Apple, as they tend to be as brittle and fragile as your grandparent's hips. Even then, if you somehow manage to avoid placing your electronics down on the kitchen counter a fraction too hard, causing the hard drive to soil itself, they'll still probably kick it in around a year, if your lucky.

You might think that selling products that break more often than octuplet mom's water might be a bad business practice; one worse than, say, that nauseating metaphor I just drew up.

The sad thing, though, is that there are so many people that buy into the hype of these products, that Apple essentially has a monopoly on the market. Seriously, they've effectively kneed PCs so hard in the groin that, for the last couple of years, the only marketing Microsoft has been able to cough up is that their computers aren't for exclusively for huge nerds like me (and yet I'm still using a Mac... perhaps I'm still trying to fit in with the "cool kids").

With their stronghold on the market, or at least a sizeable portion of it, Apple really doesn't need to worry about putting out products that endure more than some breaking wind in their general direction. This works out especially well for them because they put out new, slightly improved products about a year apart, precisely when all of last year's playthings are on their last legs, if that.

Apple is very much like that douchebag that every girl that you like is enamored with, in that the company treats its customers like they're their bitch, and yet they keep on coming back for more. Hell, last year in New York City, in order to even get the privilege to buy a new iPhone, you needed to get to the Apple Store at 5am, or some insane hour, to get on a line, only to receive a ticket that allowed you to buy the phone later that day when the store actually opened.

That is Bull. Fucking. Shit.

If there's a huge demand for your product, and you know it, perhaps you should anticipate for it, instead of making your customers put up with your terrible marketing. This isn't the VIP lounge at some LA nightclub, this is your store where people are shilling out a ton of money to buy your products. How about thanking people for their patronage instead of taking their money, spitting on it, and returning it to sender?

Of course, Apple won't stop doing this anytime soon, because there's really no need for them to. I'm writing this poor excuse for a rant on a two-year old MacBook that Apple wants one-and-half grand to fix so that it doesn't cough up blood whenever I put something in the disk drive. The fact of the matter is, no one is going to stop buying their products because they're very strong when they work, and they're the cool accessory that everyone needs to have right now.

So when you go out to buy that new 3Gs iPhone that Apple is hyping right now, just remember to tell them in the store that you like it rough, because you're about to be on all fours getting a spanking when you finally make it to the register.

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Current Bankroll: $0.00

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